A Study on Role of Automobile Industry in India and its Customers Satisfaction

  • R Menaka Assistant professor, Department of Management Studies (DDE), Madurai Kamaraj University, Madurai
  • K Ashath Research Scholar, Department of Management Studies, Madurai Kamaraj University, Madurai
Keywords: Increased Demand, Strategy Development, 360o Satisfaction, Tailor made Finance Scheme and Automotive Industry


Customer satisfaction according to ISO 9000, users opinion about the degree to which its meets its requirements. Customer satisfaction is a highly personalassessment. The increase in the demand for cars, and other vehicles, powered by the increase in the income is the primary growth driver of the automobile industry in India. The introduction of tailor made finance schemes, easy repayment schemes has also helped the growth of the automobile sector. The automotive industry is a major industrial and economic force worldwide. It makes 60 million cars and trucks a year, and they are responsible for almost half the world's consumption of oil. The industry employs4 million people directly, and many more indirectly. Despite the fact that many large companies have problems with overcapacity and low profitability, the automotive industry remains very strong influence and importance. The industry also provides well-paying jobs with good benefits, has heavy linkages with supplier industries (which gives it an oversized role in economic development), and has a strong political influence. Satisfaction is crucial concern for both customers and the organizations. Satisfaction is a subjective concept and therefore difficult to determine. It depends on many factors and varies from person to person and product to product. The importance of customer satisfaction in strategy development for customers and market oriented cannot beunder determined. Now a day it has become very important factor for each and every organization to enhance the level of customer satisfaction. It was found that the customer are mostly satisfied with price, design, safety, mileage, interior space, status brand name, comfort level, spares part and after sale service. Customer satisfaction, a term is used in marketing it is a measure how product and service supplied by the company meet or surpass customer expectation.

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