The concept of Green marketing and green product development :Global Perspective

Abstract

In current scenario worldwide corporates plays a dominating role. It plays an important role in determining the life and today to day  happening of human beings. Due to this corporates  started to produce many products and services in all various segments . There have been drastic chances in business happening around the world. People and corporate giants have  started to  have a perception to earn more money and to settle in life in very shorter period. We are not aware on what is happening around us. Because of this greediness  we are in the position to lose all our natural resources and we  placed our self  in the position to live life in fully polluted environment.

After a period of time , now we  found that we are destroying our resources at the same time we are started to spoil our health too ,because of this money speaking environment. Only by now the eyes of people are opening very gradually. We are looking forward to naturalize products and services that we were using at present. In this paper the important of natural resources and green marketing and its green product has been projected .