Effectiveness of Online Recruitment Practice: A Statistical Analysis on Selected Organizations of Bangladesh

  • Md Safiqul Islam Executive-Human Resources, Meghna Group of Industries, Dhaka, Bangladesh
  • Md Isratul Islam Ayan Student-MBA in HRM, Bangladesh University of Professional, Dhaka, Bangladesh https://orcid.org/0000-0002-2961-3615
Keywords: Online recruitment, Technology, Effectiveness, Efficiency, Globalization, Human resource Management


One of the prime functions of Human Resource Management is Recruitment. A recruitment process that enables a business to attract the right people for the right position. In this era of globalisation, businesses are constantly expanding. Online recruitment typically specifies the use of technological knowledge and web-based capital for inviting, screening, cross-examining and choosing the best candidates. Organisations prefer online-recruitment to reach a diverse pool of candidates with less cost and time to reduce workload. According to Khan et al. (2013), online recruitment brings effectiveness and efficiency for employers in finding the right candidates for the right positions. The main objective of the study is to measure the effectiveness of online recruitment in the context of Bangladesh so that many organisations that haven’t adopted online recruitment can be encouraged. A survey questionnaire was designed to measure the effectiveness of online recruitment from a recruiter’s perspective. 

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