Market Minds: Understanding Behavioral Finance Concepts

  • S Subashree Assistant Professor, Bachelor of Business Administration, Faculty of Management, SRM Institute of Science and Technology, Vadapalani Campus
Keywords: Finance, Perception, Decision Making

Abstract

The topic of behavioural finance is challenging the traditional notion of rational decision-making in the ever-changing financial markets. This paradigm shift examines the interaction between psychology, cognitive biases, and financial decisions, offering insights into market anomalies and behaviours that contradict conventional economic theory. Behavioural finance is an interdisciplinary field that combines psychology, cognitive science, economics, and finance. Its purpose is to connect economic theory with actual financial behaviours seen in the real world.

Published
2024-01-27
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