A Study on Issues and Challenges Faced by Mobile Banking with Reference to Customer Perspective

Abstract

Mobile banking has transformed how customers interact with their finances, offering unprecedented convenience and accessibility. However, alongside its advantages, mobile banking also presents numerous challenges and concerns from the customer’s perspective. This abstract examines these challenges, covering topics such as security worries, privacy risks, usability hurdles, and technological barriers. Drawing from existing literature and empirical studies, it discusses the complexities of navigating mobile banking platforms, the significance of trust and confidence in digital financial services, and the necessity for continuous innovation to meet changing customer needs. By shedding light on these challenges, these abstract aims to enhance understanding of the customer experience in mobile banking and provide insights for policymakers, financial institutions, and technology developers to improve the mobile banking ecosystem.