A Study and Analysis of Entrepreneurial Attitude and Business Intentions among Arts and Science Students

Abstract

India’s high unemployment rate among graduates, particularly from arts and science backgrounds, remains a major economic challenge, with many individuals either unemployed or working outside their core areas of interest. This issue stems from low-quality education and a lack of practical experience, which hinders entrepreneurial aspirations. This study analyzes individual differences in entrepreneurial attitudes and business intentions while examining the correlation between entrepreneurial attitudes, opportunities, and the business environment. Using a descriptive research design, the study focuses on arts and science students from Kerala University-affiliated colleges in Kollam district, with data collected through a systematic random sampling technique involving 384 students. The findings reveal that while many students express interest in entrepreneurship, they face significant barriers such as lack of funding, mentorship, and an unsupportive ecosystem. To bridge this gap, integrating entrepreneurship education into curricula, enhancing financial literacy programs, and providing institutional support through mentorship and funding initiatives are crucial. Strengthening these areas can empower students to become entrepreneurs, reducing unemployment and fostering economic growth in India.