A Study on Perception and Adaptation of Eco-Friendly Packages among Consumers of Nagaland

Abstract

As environmental challenges grow, customary methods have become eco-friendly packaging alternatives. Eco-friendly packaging perception as well as the adjustment of people in Kohima Town, Nagaland, was the focus of this study. Demographic factors such as age, education, and income influence sustainable consumption patterns, in addition to consumer awareness, attitudes, and intentions to behave. This study relied on a sample size of 120 respondents. The researchers collected data using both primary and secondary methods. Research shows that younger individuals, along with those who are more educated, show a generally positive attitude toward green packaging. Adoption is curbed because products are unavailable, affordability is absent, and sustainability claims are incredible. The study found that awareness and attitude are linked in a way that is strongly positive. Therefore, a greater degree of knowledge leads to more positive behaviour. Sustainable packaging promotion is guided by inclusive outreach and targeted strategies for policymakers, businesses, and environmental advocates. Examining social influence, cultural norms, and long-term behavioural changes, future research could assess the effectiveness of specific policy interventions and marketing approaches to encourage eco-friendly packaging adoption.