Vol 3 No 1 (2015)

Article

• E-Services Rendered by Banking Industry

  S Akilandeswari, AL Malliga

  1-6

  • PDF

  Abstract views: 361, PDF downloads: 0
• A Study on the Customer Behaviour of Pet Retailing towards Dog Food

  R Lavanya

  7-12

  • PDF

  Abstract views: 445, PDF downloads: 0
• A Study on Spending of Rural Consumers towards Fast Moving Consumer Goods in Palakkad District, Kerala

  K Lakshmanan

  13-19

  • PDF

  Abstract views: 409, PDF downloads: 0
• Mobile Customer Relationship Management

  P Asokan

  20-26

  • PDF

  Abstract views: 518, PDF downloads: 0
• Training and Development in Hotel Industry

  S Prasanth

  27-34

  • PDF

  Abstract views: 386, PDF downloads: 0
• A Study on Motivation of Employees in Private Sector Banks in India

  R Menaka, S Vengateswaran

  35-44

  • PDF

  Abstract views: 536, PDF downloads: 0
• Comparison of Expectation and Perception of Service Quality in Private Sector Banks – Gap Analysis

  D Deepa

  45-49

  • PDF

  Abstract views: 330, PDF downloads: 0
• Factors Influencing the Engagement on Managers on the Job: A Dissection of Psychosocial Imperatives

  M Muthiah, Dr Alagappan

  50-60

  • PDF

  Abstract views: 373, PDF downloads: 0
• Effectiveness of Advertising on Social Media – Factor Analysis

  N N Jose, S Mahalingam

  61-66

  • PDF

  Abstract views: 366, PDF downloads: 0
• Rural India – The Next Horizon

  S Ramamoorthy

  67-69

  • PDF

  Abstract views: 526, PDF downloads: 0
• Role of Higher Education in Promoting Entrepreneurship

  S Santhana Jeyalakshmi, S Meenakumari

  70-77

  • PDF

  Abstract views: 396, PDF downloads: 0
• Stakeholder Satisfaction towards the Benefits of Corporate Social Responsibility – Factor Analysis

  K Arun

  78-82

  • PDF

  Abstract views: 347, PDF downloads: 0
• Performance of Lead Bank and its’ Credit Plan to Micro, Small and Medium Enterprises (MSMES) in Tirunelveli District

  V Ramanujam, T Chelladurai

  83-94

  • PDF

  Abstract views: 356, PDF downloads: 0
• Customer Attitude towards Mobile Phone Services in Kanyakumari – An Empirical Study

  K Lenin John

  95-98

  • PDF

  Abstract views: 392, PDF downloads: 0