Vol 1 No 4 (2014)

Article

• A Study on the Effectiveness of Rural Marketing Done by Rural Women in Theni District, Tamilnadu

  S Ilayaraja, R Menka

  1-6

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• Advertising Impacts on Household Appliances of Consumers in Madurai City

  S Usha, J Balan

  7-17

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• Corporate Retail Sector Transforming themselves with New Shopping Solutions

  S Arun, K V Krishnankutty

  18-23

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• A Market Survey of Readymade Garments Apparels in Chennai, Tamil Nadu

  T Ramanathan, V Ganesh Prasad

  24-31

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• A Study on Factors Influencing Among The Mutual Fund Investors With Reference to Madurai District

  V Ramanujam, B Selvaveerakumar

  32-43

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• Rural Entrepreneurship in India: Globalization and its Impacts

  S R V Ravindran

  44-50

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• A Study on Operational Efficiency of the Co-Operative Urban Banks in Erode District

  N Subramani, R Bhuvaneswari

  51-54

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• Sustainable Water Resource Through Rain Water Harvesting (RWH) Management

  T Ramanathan, P Prabu

  55-63

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• Relqual: A Tool to Measure Customer Relationship Quality in Banks

  M S Balaji, P SenthilKumaran, B Anbazhagan

  64-67

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• Problems and Prospects of Electronic Commerce Technology in the Global Business Scenario

  A Jayasundar

  68-74

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• Financial Perfomance Analysis of Reliance Pharma Fund, in Madurai

  G Kalaiamuthan

  75-80

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