Vol 11 No S1-Mar (2024)

Articles

• The Influence of Augmented Reality on Customer Engagement in the Fashion Industry

  Rahul Prakash J

  1-7

  • PDF

  Abstract views: 128, PDF downloads: 79
• The Impact of HR Policies on Employee Behaviour

  R Shivani, Ancy Stepheno

  8-15

  • PDF

  Abstract views: 149, PDF downloads: 86
• Role of Artificial Intelligence (Ai) and Machine Learning (Ml) in Financial Decision-Making

  Jayavarshni V

  16-20

  • PDF

  Abstract views: 107, PDF downloads: 69
• The Study on Investors Attitude towards Mutual Funds as an Investment Avenue

  Rakesh N

  21-24

  • PDF

  Abstract views: 101, PDF downloads: 102
• The Role of Digital Marketing in Consumer Behaviour

  S Nirmal Raj

  25-31

  • PDF

  Abstract views: 205, PDF downloads: 138
• Students Attitude towards Environmental Sustainability

  M Akash

  32-43

  • PDF

  Abstract views: 132, PDF downloads: 72
• Exploring the Impact of Financial Literacy on Investment Behavior among College Students

  Manshi Dhiran D, Jayamalathi Jayabalan

  44-50

  • PDF

  Abstract views: 294, PDF downloads: 427
• Cashless Convenience: Exploring Young India’s Satisfaction with Digital Payment

  Mitali Mohta, Chinnasamy Agamudai Nambi Malarvizhi

  51-58

  • PDF

  Abstract views: 130, PDF downloads: 59
• Ease of Doing Business

  Tushar Johari V

  59-64

  • PDF

  Abstract views: 137, PDF downloads: 38
• A Study on Understanding Word of Mouth Marketing in Online

  S Rithi Bharrathi

  65-70

  • PDF

  Abstract views: 112, PDF downloads: 33
• Human Resources in Changing Environment

  Snehaa Sriraman

  71-76

  • PDF

  Abstract views: 157, PDF downloads: 60
• Contributions of Startups to the Growth of the Indian Economy: A State Wise Analysis

  Vishal Sharma A, Magiswary Dorasamy

  77-86

  • PDF

  Abstract views: 112, PDF downloads: 68
• Focus on the Evolving Landscape: The Rise of Contactless Payments: A Post-Pandemic Trend

  Harshavarthini B

  87-97

  • PDF

  Abstract views: 129, PDF downloads: 64
• The Role of Artificial Intelligence (AI) and Machine Learning (ML) in HR Decision Making Processes

  Keshavi VC

  98-107

  • PDF

  Abstract views: 153, PDF downloads: 77
• Evaluating the Role of Artificial Intelligence in Investment Decision-Making within the Realm of Cryptocurrency Trading

  Dilli Ganesh R

  108-113

  • PDF

  Abstract views: 95, PDF downloads: 51
• Blockchain Integration in Banking: A Fintech Revolution

  Keerthana E

  114-121

  • PDF

  Abstract views: 98, PDF downloads: 47
• A Study on Public’s Preference on Digital Payments and UPI Apps

  Kiran S

  122-127

  • PDF

  Abstract views: 200, PDF downloads: 84
• The Impact of Social Media on Consumer Behaviour

  Harris Rao VG

  128-134

  • PDF

  Abstract views: 147, PDF downloads: 60
• The Power of Perception: How Branding Shapes Consumer Behavior

  Gaurav Agarwal H

  135-141

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  Abstract views: 225, PDF downloads: 106
• Impact of Cyber-Attacks on Banking Institutions in India: A Study of Safety Mechanisms and Preventive Measures

  Adarsh Mundhra

  142-148

  • PDF

  Abstract views: 139, PDF downloads: 222
• Determinants of Post-Purchase Regret: A Study of Compulsive Buying and Comnsumer Culture

  Santhiya D

  149-159

  • PDF

  Abstract views: 130, PDF downloads: 52
• A Study on Competency Analysis of Employees in Information Technology Sector

  Sarithiraa R

  160-167

  • PDF

  Abstract views: 125, PDF downloads: 73
• Influencer Marketing Impact: Analyzing the Effectiveness of Influencers on Consumer Purchase Decisions

  DE Vijaya Deepika, SS Pranev

  168-177

  • PDF

  Abstract views: 529, PDF downloads: 214
• The Impact of Fundamental Analysis on Equity Prices: The Food and Drink Sector

  Anirudh Pathak, Arockya Divya SF

  178-185

  • PDF

  Abstract views: 80, PDF downloads: 42
• Recognizing Consumer Attitudes and Behavior In Indian Product Repair Decisions - A Conceptual Review

  R Logeswari, N Kannan

  186-189

  • PDF

  Abstract views: 112, PDF downloads: 50
• An Empirical Study Concerning Educational Institutions on the Effects of Green HRM Practices on Employee Retention and Organisational Sustainability

  U Amaleshwari, R Masilamani

  190-201

  • PDF

  Abstract views: 107, PDF downloads: 56
• The Impact of Demographic Factors on Financial Literacy among Farmers: Insights from Rural Tamil Nadu

  A Diana, Arockya Divya SF

  202-210

  • PDF

  Abstract views: 85, PDF downloads: 42
• Impact of Hybrid Work Model on Productivity

  Lawrence Xavier F, Akshit Porwal

  211-214

  • PDF

  Abstract views: 371, PDF downloads: 155
• Better Catchment of Workforce for Elevating Workplace Performance Integrating AI – A Systematic Literature Review

  U Amaleshwari, R Shanmugapriya

  215-224

  • PDF

  Abstract views: 154, PDF downloads: 83
• A Bibliometric Analysis on Government Policies Shaping the Future of Sustainable Electric Transportation

  V Vardhini, A Narmadha, S Sudha

  225-236

  • PDF

  Abstract views: 113, PDF downloads: 45