Vol 4 No 4 (2017)

Article

• A Study on Customer Behaviour in Homeopathy Drugs Marketing

  S Amutha

  1-5

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• A Study on Auditing with Reference to Service Firms

  P S Venkateswaran, A Sabarirajan, G Abinaya, R Ambrin Jeshima, S Lingeshwaran

  6-9

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• Demonetisation: Impact on Investments and Economy – An Evidence from Indian Economy

  B Thirumoorthi

  10-16

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• A Study On Investors’ Attitude Towards Pre-Investment Decision Making

  C Rajalakshumi, L Manivannan

  17-22

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• A Study on Young Mothers Attitude towards Baby Powder at Madurai District

  S AmshaLekha, S Sekar Subramanian

  23-28

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• Work Life Balance of Employees and its Effect on Work Related Factors in Nationalized Banks

  S SathyaDev, S John Mano Raj

  29-35

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• A Study on the Problems of Marketing of Korai Mats (PAI) in Tirunelveli and Thoothukudi Districts

  K Archunan, G Gurusamy, S Raju

  36-42

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• Perception of Policyholders about Importance of Life Insurance Corporation of India as a Marketing Factor

  T Paramasivan, S T Anand

  43-48

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• Framing Right Business Problem Statements

  Geetha Swaminathan, R Magesh

  49-52

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• Emerging Face of Stock Exchanges in India

  R Ragavan, S Ayyanyar

  53-57

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• Adaptive Information Resource Management in Libraries: New Challenges for the Information World

  A Victor

  58-64

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• A Comparitive Study of Various E-Tailers Among Users in Madurai City

  S Usha

  65-69

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• Impact of Communication, Decision-Making and Organizational Goals on ‘Organizational Climate’

  R Prema, S DhineshBabu

  70-78

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• A Study of Different Savings Schemes Offered by Private Chit Fund Companies in Tirunelveli District

  P. Kannadas, R. Ramachandran

  79-88

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