Vol 4 No 3 (2017)

Article

• Impact of Psychological Factors on Entrepreneurial Behaviour – An Empirical Study

  N L V N Raja Sekhar, P Srithar

  1-4

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• Lean Six Sigma in Human Resources

  R Sindhya, P Vijayalakshmi

  5-14

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• Brand Selection Attributes of Women Towards FMCG Products

  V Raji, V Darling Selvi

  15-19

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• Assessing the Effective Leadership Skills among IT Professionals in India

  R Perumal, R Arul Rajan

  20-25

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• Quality of Work Life among Female Nurses in the Kottakkal Region, Kerala

  Hania Hanif, S Manimaran

  26-40

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• Sharpening the Mind and Seasoning the Heart Developments in Community Colleges in India

  Fr S Xavier Alphonse

  41-51

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• Personality Development among Senior Wing NCC Cadets in Madurai City

  V Kamarasan

  52-66

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• Study on Consumer Behaviour on Service Quality

  S Saravana Kumar, N Rajasekar

  67-77

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• Celebrity Endorsement: A Strategic Promotion Perspective in Female Skincare Products in Triuvarur District

  D Jegadeesh Shiney, T Paramasivan

  78-84

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• Dimensions of Organizational Commitment and Job Satisfaction – An Empirical Study among Faculty Members in Kanyakumari District

  P S Vijay Anand

  85-88

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• A Study on Job Satisfaction among Women Workers Working at Various Spinning Mills Located at Rajapalayam Taluk

  P. Kannadas, V Kumaradeepan

  89-97

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