Optimizing Digital Campaigns for E-Commerce Marketplace Conversions: A Case Study on Adtaken Private Limited

M Harish; Drishya S Raj

doi:10.34293/sijash.v12iS1-June.9112

M Harish Third Year BBA, Department of Business Administration, Bharata Mata College (Autonomous), Thrikkakara, Edappally, Kochi, Kerala
Drishya S Raj Assistant Professor, Department of Business Administration, Bharata Mata College (Autonomous), Thrikkakara, Edappally, Kochi, Kerala

DOI: https://doi.org/10.34293/sijash.v12iS1-June.9112

Keywords: E-commerce, Campaign Optimization, Conversion Rate, Marketing Strategy, Digital Marketing

Abstract

This research analyzes tactics to optimize digital campaigns to drive more conversions in e-commerce platforms, with a specific emphasis on Adtaken Private Limited, a digital marketing company engaged in client acquisition. As digital marketing continues to play an ever-increasing role in the e-commerce industry, it is important to understand factors such as audience targeting, user experience, and trust measures. Using a descriptive research design and surveying 70 participants, this study reveals key determinants such as advertising relevance, ease of web navigation, and promotional incentive. The results show that while online campaigns are good at generating interest, there needs to be an improvement in targeting accuracy and streamlining of user journey in order to improve overall conversion rates.