Brand Attitude among Women

B Indirapriyadharshini; N Giri; M Aarthi

B Indirapriyadharshini Assistant Professor, Department of Commerce (E-Commerce), Nallamuthu Gounder Mahalingam College, Pollachi, Tamilnadu, India
N Giri Assistant Professor, Department of Commerce (SF), Nallamuthu Gounder Mahalingam College, Pollachi
M Aarthi Assistant Professor, Department of Commerce (SF), Nallamuthu Gounder Mahalingam College, Pollachi

Keywords: Brand, Women, Attitude, Impact

Abstract

Objective:

To identify brand attitude of women in Pollachi Taluk.

Methodology:

The study was descriptive, primary data have been used to accomplish the objective of the study. Data were collected from 233 women respondents, Questionnaire method was adopted and convenience sampling method is used.

Results:

Chi-square test reveals that there is significant association between the family income and their level of brand attitude.

Conclusion:

The study suggests that women are aware of the different brands available in the market. Majority of the women opines brand avoids risk and meets their expectation than unbranded products.