A Study on Attitude of Policy Holders towards Micro Insurance Products with Special Reference to Udupi District

Abstract

Micro Insurance is a quintessential for fighting against poverty in India. The objective of this paper is to gather the opinion of policy holders in connection with micro insurance products and to know the satisfaction level among policy holders towards various variables with Micro insurance. The friedman test was used to find the opinion and weighted average method was used to find the satisfaction level among policy holders. Overall opinion were rated good. But respondents feels that adequate publicity was lacking which is having least mean rank. Our study also shows that policy holders are satisfied with the overall micro insurance products. But respondents were unhappy with the attributes such as sum assured and terms of policy