An Empirical Study of the Indian Taxi Market – With a Brief Analysis of the Emerging Taxi Aggregator Sector
The Indian taxi market, which was predominantly dominated by the unorganized sector has sensed its disruption since the introduction of private players in the form of taxi affiliators and more importantly, taxi aggregators. This change has been one of the most astonishing of its kind. This paper aims to study this phenomenal change and thereby analyze the factors reinforcing the growth of taxi aggregators. This paper has employed extensive research of secondary data to achieve its objectives. This paper talks about how the evolution of the Indian taxi market from horse wagons to app based taxi aggregators. Additionally, the reasons for the growth of the Taxi Aggregators in the Indian taxi market and the role of data analytics has been explored. This paper concludes with anticipating future trends in this booming sector and inclination of more entities to join this contest.
Copyright (c) 2018 Mona Bhalla, Pallavi Rallan, Surya Jain, Amanchhajed Amanchhajed
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