A Study on Customer Purchase Pattern, Satisfaction towards Shri Kannan Departmental Stores in Coimbatore City

S Balusamy; P Chinna Sahaya Rani

S Balusamy Director, Shri Nehru Maha Vidhyalaya Institute of Management, Coimbatore, Tamil Nadu, India
P Chinna Sahaya Rani Assistant Professor, Department of Commerce with CA, Assistant Professor, Department of Commerce with CA Shri Nehru Maha Vidhyalaya College of Arts and Science, Coimbatore, Tamil Nadu, India

Keywords: Consumer Satisfaction, Purchase Behaviour, Competitors position

Abstract

Kannan departmental stores supplies durable goods, i.e., automobiles, books, household goods (home appliances, consumer electronics, furniture, tools, etc.), sports equipment, jewelry, medical equipment, firearms, and toys., and nondurable goods include fast-moving consumer goods such as cosmetics and cleaning products, food, condiments, medication, office supplies, packaging and containers, paper and paper products, personal products, rubber, plastics, textiles, clothing, and footwear. There is a strong competition among other supermarkets in the Coimbatore city. In this context, it is essential for a firm to understand the consumers, their satisfaction level, buying pattern and competitors position in the market. Information on customer satisfaction and comparison will be helpful for formulating the policies, procedure and marketing strategies,. Hence, a study has been undertaken to examine satisfaction level and purchase pattern in the Coimbatore city.