“Consumer Satisfaction Towards Reverse Osmosis System” – An Analytical Approach

Abstract

In India nearly 80% people die due to water related diseases. Both urban and rural areas in India are suffering from scarcity of clean water for domestic use. Customer satisfaction is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. This study is all about consumer satisfaction towards Reverse Osmosis water purification system in Madurai city.