Children’s Preference of Fast Food in South Tamilnadu

Abstract

Fast food is the term given to food that is prepared and served very quickly, first popularized in the 1950s in the United States. While any meal with low preparation time can be considered fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-away. Outlets may be stands which may provide no shelter or seating, or fast food restaurants also known as quick service restaurants. The concept of ready-cooked food for sale is closely connected with urban development. In Ancient Rome, cities had street stands that sold bread, sausages and wine. In 2006, the global fast food market grew by 4.8% and reached a value of 102.4 billion and a volume of 80.3 billion transactions. Global fast food sales are projected to reach 239.7 billion in 2014. In India alone the fast food industry is growing by 41% a year. There are numerous other fast food restaurants located all over the world: Mc Donald’s is located in 126 countries on 6 continents and operates over 31 000 restaurants worldwide. Burger king has more than 11, 100 restaurants in more than 65 countries. KFC is located in 25 countries. Subway is one of the fastest growing in the world with approximately 39, 129 restaurants in 90 countries. Pizza Hut is located in 97 countries. Taco Bell has278 restaurants located in 14 countries beside the United States.