A Study on Customers Level of Satisfaction Towards E Banking Services in Palakkad District, Kerala

  • K Lakshmanan Lakshmanan-K (Doing M.Phil), Guest Faculty in Commerce, College of Applied Sciences, Kuzhalmannam, Palakkad Dist, Kerala
Keywords: Customers Satisfaction Level, E-Banking

Abstract

Banking has come a long way from the time of ledger cards and other manual filing systems. Most of the banks today have electronic systems to handle their daily voluminous tasks of information retrieval, storage and processing. Irrespective of whether they are automated or not, banks by their nature are continually involved in all forms of information management on a continuous basis. The computer is, of course, an established tool for achieving a competitive edge and optimal resource allocation. Competition and the constant changes in technology and lifestyles have changed the face of banking.Nowadays, banks are seeking alternative ways to provide and differentiate amongst their varied services. E-banking refers to the effective deployment of IT by the banks. It enables the dramatic lowering of transcations costs and the creation of new types of banking and immediate in e-banking. An attempt has been made in this paper to study customers level of satisfaction towards. E-Banking services in Palakkad District, kerala. The Primary data was collected through questionnaire. The questionnaire covered the questions regarding personal factors of the consumers, medium of preferences towards E-banking services and customer level of satisfactiion. Convenient sampling method was used to elicit the necessary information from customers. The results suggest that except the Personal factors like Marital status, size of family and all other factors have positive influence on customers level of satisfaction towards E-Banking services. 

Published
2015-07-29
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