Marketing of Hospital Services in Ramanathapuram District

  • M Abbas Malik Associate Professor & Head, Department of Management Studies, Mohamed Sathak Engineering College, Kilakarai
Keywords: Attitude of consumer, Satisfaction level, Service, health care, Inpatient, Outpatient, Paramedical, Treatment

Abstract

Buddha has said that of all the gains of health are the highest and the best. Health is not said that of all the gains of health are the highest and the best. Health is not in the society. Who would deny that a soldier who is not keeping good health cannot be expected to defend the frontiers of his country even when he is provided with the latest sophisticated weapons?

Service marketing by hospital deserves analysis because of its importance in treating its patients which is a service to the community. Analysis of hospital services special significance since it deals with the life of the patients. An inefficient management of hospital service will be disastrous to the patient and will affect the reputation of the hospital.

The study has the following objectives:

1. To study the origin and growth of the case unit.

2. To examine the services provided by the hospitals to the patients.

3. To study the attitude and satisfaction of the patients and

4. To study the marketing of paramedical services by the hospitals.

Major Findings of the Study

  • More than one third of the patients who have visited the hospital feel that they get best treatment in the hospitals.
  • All the patients opine that the nurses in the hospital are prompt in discharging their duties
  • According to 92% of the patients the room rent charged in the hospital is reasonable.
  • More than 96% the patients opine that they are discharged after the complete cure.
  • There is no significant relationship between sex of the patients and the attitude towards the hospital services.
  • There is no significant relationship between age of the patients and the attitude towards the hospital services.
  • The type of treatment such as paying section or free section does not influence the level of attitude towards the hospital services
  • The monthly income of the patients influences the level of attitude towards the hospital services.
  • The major limitations are:
  • This study is confined to Ramanathapuram Districts only.
  • Convenience sampling method use in this study has its own limitations
Published
2015-07-29
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