Experiential Tourism: Understanding Tourism Trends Today to Prepare for Tomorrow

  • R Bharathi Rajan PhD Research Scholar (Part time), School of Business Studies, Madurai Kamaraj University Asst Professor, Park Global School of Business Excellence, Chennai & Visiting Prof. Department of Commerce, Marian College Kuttikkanam , Mahatma Gandhi University, Kerala


This paper explores the possibilities of experiential tourism in the context of Kerala tourism, by comparing the existing tourism initiatives in the state. The concept of experiential tourism has caught attention. Yet, what is this means in practice is not always clear. Common phrasing and terminologies such as “Experience”, “Participation” and “Alternative” have been used interchangeably to describe these industry paradigms. This paper examines and discussed the existing practices and future potentials in terms of experiential tourism.

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