A Study on Brand Preference of Mobile Phone Users in Virudhunagar City

  • N Subburaj Principal, Padmavani Arts and Science College for Women, Salem
Keywords: Mobile Phone and Users, Cellular Communication, Brand Preferences


In this article an attempt has been made to analyse the Mobile phone users in Virudhunagar city. It is not a one-way communication like pager. Cellular communication basically gives the power of an advanced telephone system card. Cellular communication works like the radio set which is normally used. The handset or Mobile Phone is in fact an own private radio transmitter and receiver, very similar to the Walkie-talkies used by Police and Security Personnel. A brand name may manipulate the buyer’s perception about the product. Brand names are often useful in establishing an overall product concept. Occasionally, a brand name becomes the generic name of that product. Inferences are made on the basis of the opinion expressed by one hundred sample respondents comprising of 22 from Low income group, 34 from Middle income group and 44 from High income group.

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