Awareness, Attitude and Problems Faced by the Consumers on Green Products

  • N Kavitha Associate Professor, Department of Commerce (Professional Accounting), KPR College for Arts Science and Research, Coimbatore, Tamil Nadu, India https://orcid.org/0000-0002-1561-6612
  • R Ragapriya Assistant Professor, Department of Commerce (Professional Accounting), KPR College for Arts Science and Research, Coimbatore, Tamil Nadu, India
Keywords: Green marketing, Environment-Friendly, Destruction, Consumer Behaviour

Abstract

Green marketing comprises the emerging and advertising the goods & services that satisfy the buyer necessity forreliable price,easy availability and quality of the product without having a destructive influence on the environment. This study aims to know the perception of green product towards consumer behaviour. Primary data were collected to use structured questionnaires and analysed to use descriptive statistics as well as average rank analysis and average score analysis for independence. The study found that respondents were mentioned the green products are available only at high price as main problem. Similarly, the respondents also worried about lack of reliable quality measures on the green products. Among the type of the green products,
respondents were greatly aware of personal care type of green product.

Published
2022-10-01
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