A Study on Tourist Satisfaction of Heritage Centres towards in and Around Karaikudi in Sivagangai District

  • B Marisamy Assistant Professor, PG & Research Department of Commerce, Arumugam Pillai Seethai Ammal College, Thiruppattur, Sivagangai District, Tamil Nadu, India
Keywords: Heritage, Satisfaction, Chettinad tourism


The states rich cultural heritage is one of the big attractions for the tourists. The State Government has declared 48 tourist centers in Tamil Nadu as famous places of heritage. The tourists, particularly the foreigners, have a particular liking for Tamil Nadu because of its art, culture, architecture, traditional crafts, cuisine, etc. Hence, keeping given the tourist satisfaction of heritage centers, about the situation, proper guidance and support to the tourism industry can be of immense use in negotiating in the desired direction of development of tourism industry. Taking into account, all these aspects analyzed in the study. The sample population used for this research comprises of 100. Both domestic and foreign tourists selected from the study area based on the random sample technique. The data have been analyzed to verify the hypotheses framed in line with the objectives of the study applying the statistical data, namely percentage analysis, weighted average, and chi-square test thereby facilitating fast analysis and straightforward interpretation. The study has been aimed to alert the government of Tamil Nadu to identify the sources in this district to boost tourism and make it the most significant industry as a compensation for the lack of other industries in this study area. The present study attempts to analyze "A study on tourist satisfaction of heritage centers towards in and around karaikudi in sivagangai district."

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