A Study on Effectively of Consumer Behaviour on Digital Marketing with Special References to Coimbatore City

  • G Arutgeevitha Assistant Professor, Department of Commerce, Rathinam College of Arts and Science, Coimbatore, Tamil Nadu, India
  • M Swetha Rathinam College of Arts and Science, Coimbatore, Tamil Nadu, India
Keywords: Digital Advertising, Marketing, Internet Consumers, Search Engine, Seek Bar


The media intake in India has long gone via numerous unruly variations. Statistics display that we currently have over 350 million net users in the country and about 80 % of the populace is lively via their clever telecell smart phone gadgets. On the premise of consumer base and sales for maximum international net organizations India is one in all the biggest markets. It has a huge unfold software throughout sectors, but with inside the modern context with proliferation virtual and social media have received significant recognition and are fundamental components of the selection making of younger college students searching for better education. Digitalization has modified the manner data is conveyed and perceived through visitors or data seekers. At instances the data conveyed via virtual media may now no longer be authentic and legitimate creating a scope for deceptive the goal audience. The paper targets to examine how digitalization influencing choice making amongst a commercial enterprise as a sample.

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