Value Proposition and Customer Relationships - A New Model in E-Business

Keywords: Electronic Commerce, E-Governance, Market Participants, Online Platforms


The study revolves around the aspects of value proposition and customer relationship building in the Electronic Business. The current topic highlights the Management Information Systems, Marketing aspects of E-Commerce in Business. Though it is a relatively new concept of steering business over the Internet, it also has the latent to alter the traditional form of economic and business activities. Already it affects such large sectors as communications, finance, and retail trade and holds promises in areas such as education, health, and government. The largest effects may be associated not with many of the impacts that command the most attention but with less visible, but potentially more pervasive, effects on routine business activities. The integration of Electronic Commerce and Business will bring a renaissance in the marketing function. As it presents opportunities to get close to the customer to bring the customer inside the company, explore new product ideas, and pretest them against real customers. The paradigm shift happened in online sales and marketing from fewer value goods to durable and esteemed goods like a diamond with exotic varieties at competitive prices.

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