Neuromarketing Insights Enhanced by Artificial Intelligence

  • T Anupama Research Scholar (Full time), Department of Commerce, Madurai Kamaraj University, Madurai, Tamil Nadu, India https://orcid.org/0009-0007-1519-9680
  • S Rosita Assistant Professor, Department of Commerce, Madurai Kamaraj University, Madurai, Tamil Nadu, India
Keywords: Neuromarketing, Artificial Intelligence, Marketing

Abstract

The intersection of neuromarketing and artificial intelligence is examined in this research, along with the significant implications for transforming marketing tactics. By using neuroscience methods to identify subconscious reactions to marketing stimuli, neuromarketing sheds light on consumer behaviour. The integration of AI enhances neuromarketing research by effectively analysing neurodata and detecting significant patterns. When combined, they allow for marketing initiatives that are emotionally compelling, targeted, and personalised. However, ethical issues pertaining to bias in AI algorithms, customer privacy, and societal ramifications need to be taken into account. Businesses must adopt this multidisciplinary strategy if they want to stay ahead in the increasingly competitive market. This study advocates for responsible and ethical use in marketing practices while highlighting the transformational potential of utilising AI technologies with neuroscience findings.

Published
2024-04-01
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Articles