Vol 11 No S1-Sep (2023): Consumer Psychology - Global Scenario 2023

Articles

• Effect of Online Advertisement on Consumer Buying Behaviour

  B. S. Sangeetha, S. S. Suganthy

  1-4

  • PDF

  Abstract views: 49, PDF downloads: 31
• A Study on Consumers Perceived Risk in Online Shopping in Madurai City

  P. Ponraj, S. Athi Narayanan

  5-9

  • PDF

  Abstract views: 39, PDF downloads: 32
• Impact of Facebook Advertisement Towards Facebook users in Madurai District

  S. Chandrasekaran, M. Narayanan

  10-15

  • PDF

  Abstract views: 36, PDF downloads: 21
• An Analysis of Consumer Opinion Towards Online Shopping in Textiles in Madurai South

  G. Durga Devi, V. Geetha

  16-21

  • PDF

  Abstract views: 36, PDF downloads: 36
• A Study on Indian Tourists Behaviour During and Post Covid-19 Pandemic

  S. Ramesh Raj

  22-30

  • PDF

  Abstract views: 46, PDF downloads: 31
• Fintech – A Step Towards Green Banking

  M. Deepthi Varsha Devi, K. Uma

  31-35

  • PDF

  Abstract views: 38, PDF downloads: 33
• Analysis of Consumer Preference Towards Chinese Products

  M. Priyadharshni, E. Aruna

  36-44

  • PDF

  Abstract views: 51, PDF downloads: 28
• A Role of Doctors During the Covid-19 Pandemic Situations

  E. B. Gnaneswaran

  45-50

  • PDF

  Abstract views: 42, PDF downloads: 28
• Examining the Psychological Triggers and Socioeconomic Impact of Online Shopping Addiction in the Madurai Community

  A. S. Lakshmi Rani

  51-56

  • PDF

  Abstract views: 44, PDF downloads: 33
• Analyzing the Impact of Alterations in Capital Structure on Firm Value: A Study with Emphasis on Selected Information Technology Companies

  T. Thanga Pandi Murugan, R. Seeni Syed Ibrahim

  57-68

  • PDF

  Abstract views: 41, PDF downloads: 31
• A Study on Impact of Goods and Service Tax (GST) in Current Indian Scenario

  R. R. Vishnupriya

  69-73

  • PDF

  Abstract views: 35, PDF downloads: 26
• Entrepreneurship: A Review of Entrepreneurial Traits among Women in Coimbatore City

  E. B. Gnaneswaran

  74-79

  • PDF

  Abstract views: 29, PDF downloads: 25
• Analysis of Subscribers’ Perception Towards ESI Benefits, Services and Problems with Special Reference to Madurai City

  A. Stephen Jeyaraj, N. M. Mekala

  80-85

  • PDF

  Abstract views: 37, PDF downloads: 30