Vol 11 No S1-Sep (2023): Consumer Psychology - Global Scenario 2023

Articles

• Effect of Online Advertisement on Consumer Buying Behaviour

  B. S. Sangeetha, S. S. Suganthy

  1-4

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• A Study on Consumers Perceived Risk in Online Shopping in Madurai City

  P. Ponraj, S. Athi Narayanan

  5-9

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• Impact of Facebook Advertisement Towards Facebook users in Madurai District

  S. Chandrasekaran, M. Narayanan

  10-15

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• An Analysis of Consumer Opinion Towards Online Shopping in Textiles in Madurai South

  G. Durga Devi, V. Geetha

  16-21

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• A Study on Indian Tourists Behaviour During and Post Covid-19 Pandemic

  S. Ramesh Raj

  22-30

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• Fintech – A Step Towards Green Banking

  M. Deepthi Varsha Devi, K. Uma

  31-35

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• Analysis of Consumer Preference Towards Chinese Products

  M. Priyadharshni, E. Aruna

  36-44

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• A Role of Doctors During the Covid-19 Pandemic Situations

  E. B. Gnaneswaran

  45-50

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• Examining the Psychological Triggers and Socioeconomic Impact of Online Shopping Addiction in the Madurai Community

  A. S. Lakshmi Rani

  51-56

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• Analyzing the Impact of Alterations in Capital Structure on Firm Value: A Study with Emphasis on Selected Information Technology Companies

  T. Thanga Pandi Murugan, R. Seeni Syed Ibrahim

  57-68

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• A Study on Impact of Goods and Service Tax (GST) in Current Indian Scenario

  R. R. Vishnupriya

  69-73

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• Entrepreneurship: A Review of Entrepreneurial Traits among Women in Coimbatore City

  E. B. Gnaneswaran

  74-79

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• Analysis of Subscribers’ Perception Towards ESI Benefits, Services and Problems with Special Reference to Madurai City

  A. Stephen Jeyaraj, N. M. Mekala

  80-85

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