Wordsmitheries in Advertisements: A Stylistic Study of Select Amul Adverts

Abstract

In the words of W.H. Auden, “A poet is before anything else, a person who is passionately in love with language”. Going by Auden’s words, one may claim that even those who don’t write poetry can be poets since they have a poetic bent of mind (having a passionate love for language). To prove the hypothesis that human beings are universal wordsmiths, some advertisements have been chosen for study. This study aims to bring light to the otherwise ignored area of advertisement discourse that abounds with literary tropes and figures as much as literature