The Impact of Virtual Influencers: Emerging Trends and Opportunities

Abstract

With the introduction of technology, Marketing has drastically changed over time. From traditional marketing to digital marketing now we are in era of virtual influencers. Emerged This report has combines evidences from 25 scholarly papers to identify the effectiveness of virtual influencers across various industries. The analysis reveals that virtual influencers also able to capture the consumer trust if they have good content quality, and authenticity in the post with disclosure details. As human influencers have already captured the market with these dimensions, when it comes to virtual also same dimensions are inculcated to capture the market. Key findings of the study indicate that virtual influencers can match or even can exceed human performance when properly presented in front of consumers. This research contributes to the growing body of knowledge which navigates through direction which is rapidly Gowing domain.