Vol 13 No S1-Mar (2026)

Articles

• Responsible and Ethical AI in Management: Governance Frameworks, Bias Mitigation, Transparency, and Strategic Policy Implications

  Archana Ambekar, A Rekha

  1-12

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  Article Views: 6 times
  PDF Downloads: 8 times
• Inclusive HR Policies and Workplace Equality: A Framework for Organizational Success

  M Raga Keerthika, M Anjana, R Jaideep

  13-19

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  Article Views: 5 times
  PDF Downloads: 6 times
• AI-Driven Adaptive Trust Management Framework for Secure Vehicular Networks in Smart Cities Using NS-3 and SUMO Co-Simulation

  R Nirmala

  20-28

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  Article Views: 6 times
  PDF Downloads: 5 times
• A Study to Understand Consumer Perception on the Role of AI-Driven ‘Trending Now’ Recommendations in Apparel Retail

  V Michael Belwin Raj, Malabika Purkayastha

  29-35

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  Article Views: 6 times
  PDF Downloads: 7 times
• AI-Driven Social Media Content Strategies and Brand Image of Indian E-Commerce Brands

  Lida Merolin, Bharath Booshan

  36-44

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  Article Views: 4 times
  PDF Downloads: 6 times
• A Study of Consumer Behavioral Responses to AI-Driven Sales Promotion in Physical Retail Stores

  P Maheswarar, Anita Kurian

  45-51

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  Article Views: 7 times
  PDF Downloads: 7 times
• From Resistance to Readiness: Healthcare Workforce Adaptation in AI- Driven Digital Transformation

  Retheka Saravanan, Jagadeesh .

  52-64

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  Article Views: 6 times
  PDF Downloads: 7 times
• AI Governance and Leadership Emerging Roles, Organizational Structures, Enterprise Frameworks, and Ethical Deployment

  A Rekha, NL Karthik

  65-75

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  Article Views: 5 times
  PDF Downloads: 3 times
• A Study on AI in E - Commerce Personalization

  TA Poornima

  76-83

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  Article Views: 6 times
  PDF Downloads: 6 times
• A Study on Impact of Artificial Intelligence on Demand Forecasting on Supply Chain Management

  B Likitha

  84-89

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  Article Views: 7 times
  PDF Downloads: 7 times
• A Study on the Impact of Influencer Marketing on the Generation

  GS Gagana

  92-98

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  Article Views: 6 times
  PDF Downloads: 8 times
• A Study on Artificial Intelligence (AI) in Job Transformation

  L Charan

  99-106

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  Article Views: 6 times
  PDF Downloads: 6 times
• A Study on AI in Media, Communication, and Culture

  A Keerthana Shree

  107-114

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  Article Views: 6 times
  PDF Downloads: 10 times
• A Study on The Impact of Artificial Intelligence on Quick Commerce

  Shawar Saleem

  115-120

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  Article Views: 6 times
  PDF Downloads: 8 times
• The Impact of Virtual Influencers: Emerging Trends and Opportunities

  K Shobitha Kumari

  121-126

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  Article Views: 5 times
  PDF Downloads: 7 times
• Urban Indian Millennials Have Low Consumer Trust in AI-Generated Rapid Commerce Advertisements on YouTube Shorts

  JN Darshan, Malabika Purkayastha, Malabika Purkayastha

  127-136

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  Article Views: 6 times
  PDF Downloads: 6 times
• Role of Artificial Intelligence in Customer Acquisition and Customer Retention in the Insurance Industry: A Comprehensive Empirical and Theoretical Study in the Indian Context

  S Nandagopal, Malabika Purkayastha

  137-145

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  Article Views: 5 times
  PDF Downloads: 4 times
• Analyzing the Effectiveness of Multimedia Advertising Campaigns on Audience Reach and Recall a Study of Red Bull

  A Bhargav, Arun Piaus

  146-149

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  Article Views: 6 times
  PDF Downloads: 7 times
• The Role of AI-Driven Personalization in Brand Storytelling and Its Impact on Consumer Engagement in D2C Brands

  Meenamrutha Chereddy, Hari Prakash Karcherla

  150-162

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  Article Views: 5 times
  PDF Downloads: 5 times
• The Economics of AI Chatbots in Retail: Cost Savings Vs. Brand Loyalty

  Maitri Manjunath, Mekhala Vishwanath Adiga

  163-169

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  Article Views: 5 times
  PDF Downloads: 3 times
• Emerging Technologies: Transforming Society

  Sushanth S Shetty, CN Swaroo, Hethal Jain, P Ramya

  170-172

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  Article Views: 5 times
  PDF Downloads: 7 times
• Societal Impacts of Artificial Intelligence: Opportunities, Risks and Ethical Challenges

  C Rishik, KM Suhas, Deekshitha ., R Nirmala

  173-176

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  Article Views: 5 times
  PDF Downloads: 5 times
• Digital Note-Taking in Higher Education: A Thematic Analysis of Student Adoption, Benefits, and Learning Outcomes

  M Subbu Arravind, Reena Raj

  177-185

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  Article Views: 6 times
  PDF Downloads: 7 times
• Assessing the Influence of AI-Enabled HR Analytics on Employee Satisfaction in IT Organizations

  B Vinutha, AR Vijaya Chandran

  186-194

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  Article Views: 5 times
  PDF Downloads: 6 times
• AI in Cybersecurity and Data Privacy: Emerging Trends and Techniques

  Ramya P

  195-203

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  Article Views: 5 times
  PDF Downloads: 6 times
• A Study on AI and the Digital Divide and its Impact on Education

  D Nisha

  204-211

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  Article Views: 7 times
  PDF Downloads: 8 times
• AI Learning Intention, Engagement Dynamics, and Behavioral Consequences: A Critical Re-examination

  HK Prasad, C Janardhan

  212-216

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  Article Views: 5 times
  PDF Downloads: 6 times
• The Role of AI-Driven Content Quality in Improving Digital Engagement and Conversions in Digital Marketing

  Sanika Jadhav, Abhiroop Mitra

  217-226

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  Article Views: 6 times
  PDF Downloads: 8 times
• Strategic Recruitment in the Digital Era: Exploring AI, Gen Z Employer Branding, and Online Recruitment Platforms

  Veeksha Ravi, Sumitra Roy

  227-231

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  Article Views: 6 times
  PDF Downloads: 6 times
• Impact of AI-Enabled Personalization on Impulse Buying Behaviour in Online Shopping Platforms

  Jagadhiesh ., Anita Kurian

  232-239

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  Article Views: 6 times
  PDF Downloads: 9 times
• AI and Emotional Intelligence: Exploring the Convergence of Technology and Human-Centered Leadership

  Archana Ambekar, NL Kartik

  240-249

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  Article Views: 6 times
  PDF Downloads: 5 times
• A Study of the Impact of Artificial Intelligence on Marketing Advertisement

  S Shriya

  250-254

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  Article Views: 5 times
  PDF Downloads: 7 times
• Sustainable Consumption Patterns of Gen Z Consumers in the Age of Quick Commerce

  Mohammed Farooq

  255-259

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  Article Views: 5 times
  PDF Downloads: 5 times
• Edge–Cloud Continuum: A Conceptual Perspective on Distributed Cloud Computing

  OR Aruna, Hanumanthappa .

  260-266

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  Article Views: 5 times
  PDF Downloads: 6 times
• AI and Organizational Innovation: Business Model Transformation, Product Development, Learning, and Digital Transformation

  Archana Ambekar, NL Kartik

  267-276

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  Article Views: 6 times
  PDF Downloads: 4 times
• The Study on the Perception of Gen Z and Gen Y on Rented Versus Purchase Clothing

  Preeti Rani, Malabika Purkayastha

  277-283

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  Article Views: 5 times
  PDF Downloads: 8 times
• The Role of AI Adoption in Shaping Consumer Behaviour and Purchase Intention in Digital Commerce

  AM Ramya Shree

  284-292

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  Article Views: 6 times
  PDF Downloads: 7 times
• AI-Powered Tools for Screening Green Bonds in Emerging Markets: Opportunities for Indian SMEs

  HM Ashwini

  293-305

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  Article Views: 6 times
  PDF Downloads: 2 times
• Influence of AI-Based Personalized Marketing on Consumer Purchase Intentions

  N Ashwini

  306-312

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  Article Views: 4 times
  PDF Downloads: 2 times
• Impact of AI Tools on Learning Statistical Analysis Among Students

  Aparna Patil

  313-319

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  Article Views: 4 times
  PDF Downloads: 4 times
• Impact of Flight Delays and Cancellations on Passenger Satisfaction: A Case Study of IndiGo Crisis

  Sarthak Choudhary

  320-322

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  Article Views: 8 times
  PDF Downloads: 8 times
• Effect of Discounts and Offers on Student Purchasing Behaviour

  Nakul Dev Maroli, S Adithya

  323-329

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  Article Views: 6 times
  PDF Downloads: 7 times
• Artificial Intelligent in Digital Commerce: Application, Benefits and Challenges

  V Hemalatha

  330-335

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  Article Views: 7 times
  PDF Downloads: 6 times
• Personal Interest: Its Role in Learning, Career Development, and Performance

  Syed Mohammed Tajeel, Rehaan Ulla Khan JN Gaurav, Praneeth P Upadhya

  336-340

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  Article Views: 6 times
  PDF Downloads: 7 times
• Consumer Perception on Personalized Advertisement and Brand Integrity

  Rashida Aiman, S Ishika, Vedika Devkar

  341-347

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  Article Views: 4 times
  PDF Downloads: 7 times
• Ethical Implications of AI in Decision-Making in the Corporate Sector in Bangalore

  A Trisha, Ihtesham Ur Rehman

  348-366

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  Article Views: 6 times
  PDF Downloads: 7 times
• AI Driven Consumer Behaviour: Trends, Effects and Implications

  M Raga Keerthika, R Jaideep

  367-372

  • PDF

  Article Views: 7 times
  PDF Downloads: 7 times