Artificial Intelligent in Digital Commerce: Application, Benefits and Challenges

Abstract

Digital business is being redefined by Artificial Intelligence (AI), which has become a game-changing technology. Artificial Intelligence (AI) technologies including machine learning, natural language processing, predictive analytics and intelligent automation which have completely changed how businesses handle operations, interact with clients and offer customized services. The applications of artificial intelligence, benefits and challenges in Digital Commerce are examined in this research paper. The article also covers how AI improves e-commerce platform’s operational effectiveness, consumer experience and strategic decision-making. Despite the various benefits, businesses still face challenges like data security, expensive implementation, moral dilemmas and complicated technology. The study concludes that even though AI has a lot of potential to enhance digital commerce, businesses must overcome these challenges through responsible adoption and sound governance in order to fully realize it’s potential.