Influence of AI-Based Personalized Marketing on Consumer Purchase Intentions

Abstract

Artificial Intelligence (AI) has significantly transformed modern marketing by allowing companies to provide consumers with highly tailored experiences. AI-based personalized marketing offers customized communication, targeted ads, and product suggestions based on user data, browsing patterns, and prediction algorithms. Digital platforms and e-commerce businesses are using these tailored tactics further frequently to sway consumer choices and boost customer engagement. The purpose of this study is to investigate how consumer purchase intentions are affected by AI-based tailored marketing. The study focuses on comprehending how tailored suggestions, focused ads, and AI-driven Customer interactions have an impact on consumers’ opinions, level of trust, and propensity to buy. The study also explores the role of factors such as perceived relevance, consumer trust, and privacy concerns in shaping purchase intentions. The research will adopt a qualitative data approach, reviewing the literature based on the key terms of AI-based marketing tools and digital marketing. platforms. The findings are expected to provide insights into how AI-powered personalization strategies impact consumer Behaviour and help Marketers design more effective marketing campaigns while maintaining consumer trust and satisfaction.