A Study on E-Marketing Practices at JDM Paper Mart Private Limited, Thiruvananthapuram

R M Brintha; S. Jasmine Suguna

doi:10.34293/management.v13iS1-i3.11029

R M Brintha II MBA, Department of Management Studies, St. Xavier’s Catholic College of Engineering (Autonomous), Chunkankadai, Nagercoil, Kanyakumari, Tamil Nadu, India
S. Jasmine Suguna Assistant Professor, Department of Management Studies, St. Xavier’s Catholic College of Engineering (Autonomous), Chunkankadai, Nagercoil, Kanyakumari, Tamil Nadu, India

DOI: https://doi.org/10.34293/management.v13iS1-i3.11029

Keywords: Brand Awareness, Digital Marketing Tools, Online Marketing, Sales Performance, Social Media Platforms

Abstract

This study looks at the marketing methods used by JDM Paper Mart Private Limited, a company that makes paper and is based in Thiruvananthapuram, Kerala. The study checks how well the company uses platforms how good its online marketing tools are and what the employees think about the company online marketing efforts. The study got information from 138 employees by asking them to fill out a questionnaire. The study used math tools like Mann-Whitney U Test and Kruskal-Wallis Test to analyse the information. The study found that there is a connection between the online marketing methods used by JDM Paper Mart Private Limited and how well the company does. It also found that using platforms is very good for promoting the company paper products. The study found that men and women have opinions about how online marketing affects sales but it did not find any big differences between people of different ages. The study says that online marketing is a way for JDM Paper Mart Private Limited to get more people to know about its brand to get customers more involved and to sell more products. The study suggests that the company should make its social media strategies better improve its communication and make sure it has good content, on its website at the right time to stay ahead of its competitors.