Vol 13 No S1-i3 (2026): Harnessing Artificial Intellingence and Entrepreneurial Innovation for Sustainable Development: A Stragetic Management Perspective (HAIEI26)

Articles

• Impact of Employee Absenteeism on Employee Performance in The Retail Sector: An Empirical Study

  S Xavier Shanu, M Babima

  1-6

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• Marketing Strategies Adopted to Attract New Clients An Empirical Study of Vidura Developers Pvt Ltd, Nagercoil

  S A Cithrajith, D Sahaya Beula

  7-12

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• An Empirical Study on Trust, Ethical Concerns, and Bias in AI-Powered Educational Chatbots

  Sudha Valan, Vikas Kumar

  13-28

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• Impact of Artificial Intelligence Adoption on Job Satisfaction Among Women Faculty in Higher Educational Institutions

  Rajani Rawat, S Shujat Husain

  29-35

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• Lean Manufacturing Practices and their Impact on Production Efficiency: A Study at Hyundai Motor India Limited

  Vimal Sanjai S, M Adlin

  36-44

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• Analyzing Operational Gap and its Impact on Revenue at Telecom Infrastructure Pvt. Ltd. Chennai

  D Deva Bruno, M Adlin

  45-52

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• A Study on Financial Stability and Operational Efficiency of a RSM Chartered Accountancy Firm Chennai.

  Sheena Shibu, M Babima

  53-62

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• A Study on Consumer Buying Behaviour of FMCG Products with Special Reference to Sri Alpha Distribution, Chennai

  D P Ajeesh, D Sahaya Beula

  63-69

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• The Impact of Employee Retention Strategies on Organizational Performance at Ramesh Flowers Pvt Ltd, Thoothukudi

  S Mohamed Raheesh, S Joyce Rebecca

  70-75

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• Effectiveness of Sales Promotion in Influencing Consumer Behaviour at Maruti Suzuki Arena, Nagercoil

  V Fiona Loretta, S Josephin Kala

  76-83

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• Effectiveness of Asset and Liability Management in Financial Performance of Dr. Agarwal’s Eye Hospital, Chennai

  M S Vignesh Manikandan, S Jasmine Suguna

  84-89

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• The Role of Financial Planning and Forecasting in Improving Financial Performance at Bics Global Technology, Chennai

  J B Sathvika, G Jenit Hanson

  90-96

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• Brand Preference of Consumers Towards Consumer Durables at Vasanth & Co, Derik Junction, Nagercoil

  R Shanju Tharun, M Adlin

  97-103

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• An Analytical Study on Retailer Purchase Behaviour Towards Fish Net Products of Vasantham Industrial Centre

  X Sherneega, G Jenit Hanson

  104-109

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• Role of AI-Based Personalization in Enhancing Customer Engagement in Digital Marketing at Hexite Technologies Private Limited, Chennai

  S K Ahil Dharshan, G S Subi Mol

  110-116

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• The Prism of Employer Branding on Attracting the Appropriate People at Biz Impact Cloud Solutions

  N ABISHAKA, M BABIMA

  117-121

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• The Impact of Adopting Digitalization on Employee Productivity at Muthoot Pappachan Technologies, Kerala

  R Angel Sadhana, S Joyse Rebecca

  122-127

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• Influence of Employee Morale on Productivity at Eloiacs Softwa Pvt Ltd, Ramenputhur, Nagercoil

  Bekky Ramachandran, S. Josephin Kala

  128-134

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• Remote Work Culture and Its Impact on Employee Performance: A Study at I-Tech Software Academy, Nagercoil

  G Athira Krishna, Subi Mol

  135-138

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• The Role of HR Practices in Employee Retention at Sree Mookambika Institute of Dental Sciences

  I. Bharathi, M. Adlin

  139-145

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• A Study on E-Marketing Practices at JDM Paper Mart Private Limited, Thiruvananthapuram

  R M Brintha, S. Jasmine Suguna

  146-151

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• An Empirical Evaluation of Financial Performance of Kerala Tourism Development Corporation (KTDC).

  J G Granetta, D. Sahaya Beula

  152-160

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• A Study on effectiveness of Customer Retention Strategies Adopted by Kerala Kaumudi, Thiruvananthapuram

  J. Harheina, S. Jasmine Suguna

  161-166

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• A Study on Performance Appraisal and its Impact on Employee Productivity

  K S Abarna, S Josephin Kala

  167-172

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• AI-Driven Recommendations and Purchase Intentions in Social Media Marketing: The Mediating Role of Perceived Ease of Use

  Jensy Devadhas, S. Pushpalatha

  173-182

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• A Study on Exploring and Financial Health of Lofty Industries Private Limited

  K J Jenisha Mol, G. Jenit Hanson

  183-191

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• Impact of Organizational Culture on Employee Retention at Kreon Finnancial Services

  J Jeshma, S Joyse Rebecca

  192-198

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• Influence of Sales strategies towards Customer Loyalty at Kerala State Handloom Weaver’s Cooperative Society Ltd, Thiruvananthapuram

  S Nithish, S Joyse Rebecca

  199-203

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• An Analysis of Treasury Manaagement at Renault Group, Oragadam, Chennai

  Y Kaviya, Jenit Hanson G

  204-211

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• An Empirical Study on Short-Term Financial Efficiency and Cash Flow Management of Fathima Engineering Company Private Limited

  T Mary Susmitha, M. Babima

  212-218

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• An Analysis of Capital Structure and Financial Sustainability of Kerala Automobiles Private Ltd.

  Ramola A Susan, M Babima

  219-224

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• Burnout Levels Among Employees in Secureyes Technologies Pvt. Ltd, Bangalore

  A S M AAMLIN, S. JOYSE REBECCA

  225-230

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• The Role of Strategic Human Capital Management in Enhancing Organizational Performance at Auto Tech Industry Indian Pvt.Ltd

  R Akeshiya, M Adlin

  231-241

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• Personal and Professional Synergy of Employees in Software Companies

  PS Abinisha, V. Darling Selvi

  242-252

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