The Prism of Employer Branding on Attracting the Appropriate People at Biz Impact Cloud Solutions

  • N ABISHAKA MBA Student, Department of Management Studies, St. Xavier’s Catholic College of Engineering (Autonomous), Chunkankadai, Nagercoil, Tamil Nadu, Kanyakumari
  • M BABIMA Associate Professor, Department of Management Studies, St. Xavier’s Catholic College of Engineering (Autonomous), Chunkankadai, Nagercoil, Tamil Nadu, Kanyakumari.
Keywords: Employer Branding, Talent Attraction, Recruitment Process, Talent Acquisition, Employee Referrals, Organizational Values, Hiring Process, Candidate Experience, Recruitment Strategies, Employer Reputation

Abstract

This study is about how companies can attract people by showing what they are like as employers at Biz Impact Cloud Solution. Today people think about more than their pay when looking for a job. They also think about where they will work, how they can grow in their careers and what people think of the company. The researcher asked 86 people about their experiences. The analysis revealed that most people think the hiring process is fair. They also think interviews are good and do not take long. The analysis also shows out that the companies can do better in communicating with people and explaining what the job is. people care about their pay and benefits. Some ways to find employees like job websites and social media are fast and do not cost too much. Referrals from employees can find good people but it might take longer and cost more. Overall, the study shows that when a company is honest about what it's like to work there it can find people who are a good fit. These people will share the company’s values. Help it achieve its goals. A strong and honest employer brand helps companies attract candidates who match the company’s values and long-term goals. The employer branding helps to attract the people, for Biz Impact Cloud Solution.

Published
2026-05-14
How to Cite
ABISHAKA, N., & BABIMA, M. (2026). The Prism of Employer Branding on Attracting the Appropriate People at Biz Impact Cloud Solutions. Shanlax International Journal of Management, 13(S1-i3), 117-121. https://doi.org/10.34293/management.v13iS1-i3.11041