The Impact of Employee Retention Strategies on Organizational Performance at Ramesh Flowers Pvt Ltd, Thoothukudi

Abstract

With the rapid changes and fierce competition in today's business landscape, workforce retention is becoming a strategic imperative for companies that want to maintain performance and growth. The present study explores the role of employee retention practices on performance of the organization Ramesh Flowers Pvt Ltd, Thoothukudi, one of the most renowned manufacturers of home fragrance and botanical décor products, exporting to the world. The research is directed at understanding the nature of the relationship between employee retention strategies like compensation, job security, safety, supervisor support, and career development and employee satisfaction and performance. A structured questionnaire was used to obtain primary data from the employees of the company (N=92) and secondary data was obtained from journals, company reports and academic sources. The data were analyzed using statistical tools such as Mean Score Analysis, Chi-Square Test and Pearson's Correlation. The results show that retention measures do make a difference in employee satisfaction and performance, with safety and being valued the most important factors. The main area identified that needs to be improved is the Career Growth Opportunities. The study findings indicate that retention strategies have a significant impact on organizational performance, and organizations need to take a comprehensive approach to reduce employee turnover and cultivate a stable and productive workforce.