A Study on Influence of Social Media on Online Buying Decision with Special Reference to Management Students at Tiruchirapalli City

Abstract

In this research paper, an attempt has been made to study the effectiveness of social media on online shopping decisions among the consumer. Effectiveness here denotes the impact of social media advertising on the purchase decision of the consumer. Anna University affiliated in Tiruchirappalli City-Tamilnadu.

The objective of the study is to identify which consumers are mostly influenced by online purchasing, reasons that trigger consumers to purchase online and types of social media that are mostly used by the consumer in Trichy.