Articles

• The Effect of Employee Engagement on Continuance and Normative Commitment to the Organization

  A Syed Musthafa, H Fathima

  1-9

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• Android Vs iOS: Digital Wellbeing in Future and the Marketing Concerns

  TS Anoop

  10-14

  • PDF
• Work Life Balance on Women Police in Tiruchirappalli City

  P Shobana, P Na Kanchana

  15-23

  • PDF
• A Study on Impact of Television Advertising towards the Selection of Branded Women’s Apparel with Special Reference to Consumer at Tiruchirappalli City

  S Syed Muthaliff, L B Vihaa Priya, P Anusha

  24-35

  • PDF
• Effect of Stress Outcomes on Job Performance of Women Doctors

  H D Sadhanandan, M Amaravathi

  36-42

  • PDF
• Financial Performance of Telecom Industry in Sultanate of Oman

  Nithya Ramachandran, Abhijieet Sharad Kelkar

  43-51

  • PDF
• A Study on Influence of Social Media on Online Buying Decision with Special Reference to Management Students at Tiruchirapalli City

  Vithaki Baskaran, K Karthikeyan, A Ruban Rajesh

  52-60

  • PDF
• Explanatory Investigation of female entrepreneurship as a gender approach: Case of the Tunisian microenterprises

  Wafa Mbarek, Habib Affes

  61-73

  • PDF
• Impact of Branding on Consumer Behaviour

  W Thangamani

  74-79

  • PDF