Articles

• Telecommuting: An Empirical Study on Job Performance, Job Satisfaction and Employees Commitment during Pandemic Circumstances

  K.M. Abilash, Nitha Mary Siju

  1-10

  • PDF

  Abstract views: 1266, PDF downloads: 570
• Study of Customer Engagement through Emotional Branding

  Poojaa Gokarna

  11-20

  • PDF

  Abstract views: 906, PDF downloads: 394
• An Analysis on Human Resource Management Practices and Job Satisfaction with Special Reference to IT Company

  Shivi Srivastava

  21-30

  • PDF

  Abstract views: 665, PDF downloads: 297
• The Relevance of Customer Relationship Management Strategies in Creating Customer Loyalty and Satisfaction: An Analytical Study

  Saurav Kumar

  31-36

  • PDF

  Abstract views: 1009, PDF downloads: 479
• A Study of Stress Complications among Employees during Covid-19 Pandemic Special References to Chennai City

  C Vijai, P Nivetha

  37-45

  • PDF

  Abstract views: 792, PDF downloads: 353
• A Study on Opportunities and Challenges of Digital Marketing

  D Poorani, J Vidhiya, Ms. Santhosini

  46-53

  • PDF

  Abstract views: 1417, PDF downloads: 744
• A Study on the Impact of Social Media on Consumer Buying Behaviour of Mobile Phones in Chennai

  S Gajashree, J Anand

  54-59

  • PDF

  Abstract views: 2667, PDF downloads: 844
• Corporate Performance Measurement Tool via Economic Value Added

  S.B. Sathiya Moorthi

  60-65

  • PDF

  Abstract views: 1342, PDF downloads: 501
• Students Intention towards Entrepreneurship as a Career among Final Year Engineering Students in Puducherry

  Adil Ellikkal, S Rajamohan

  66-73

  • PDF

  Abstract views: 659, PDF downloads: 308
• A Study on Quality of Work from Home among the Women Employees at Information Technology Companies in Chennai

  R.M. Gayathri, J Anand

  74-78

  • PDF

  Abstract views: 718, PDF downloads: 315
• Survival Strategies for Businesses during Covid-19 Lockdown

  P Nivetha, S Sudhamathi

  79-82

  • PDF

  Abstract views: 692, PDF downloads: 426
• A Study on the Digitalized Human Resources (HR) Practices in Digitalized Business Era in India

  G Shivaraj

  83-89

  • PDF

  Abstract views: 803, PDF downloads: 424