Vol 5 No 2 (2017)

Article

• Ethics in Administartion in “Silappathigaram”:A Contemporary Prespectives from Classical Literature

  C Swaminathan

  1-6

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• A Study on Motivational Practices For Inducing Employees’ Innovation

  Vaneeta Aggarwal, K Balaji

  7-14

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• Review of Literature on Dividend Determinants in Banking Sector

  R Ananthi, R Geethalakshmi

  15-27

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• Economic Order Quantity (EOQ) Model When the Demand is Price and Time Sensitive using Preservation Techniques

  H S Shukla, M A Siddiqui, R P Tripathi

  28-35

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• A Study on Consumer Behaviour towards Website Factors in Online Shopping

  M Vidya, K Dhevan

  36-42

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• Factors for Entrepreneurial Start-Up among Women in Tamil Nadu

  S Gnanasaranya

  43-49

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• How Service Quality Dimensions are Influencing Rural Consumers’ Satisfaction Level towards Mobile Services in West Bengal?

  Debarun Chakraborty

  50-61

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• Emotional Intelligence and its Impact on Job Performance

  A Vanitha

  62-69

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• A Study on Customer Satisfaction Analysis of Sales and Service at Royal Enfield, Chennai

  M Vinoth, K Mohamad Jasim, K Santhana Lakshmi

  70-78

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• A Study on Organizational Culture and Employee Morale with Special Reference to Selected Private Sector Companies in Ranipet

  R Dharmaraj, M Venda

  79-87

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• A Study on Employee Job Satisfaction at Covenant Consultants

  N Padmavathy

  88-94

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• A Study on the Association between Advertisement and Brand Loyalty for Home Appliances in Madurai

  S Saravana Kumar, N Rajasekar

  95-103

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• Growth and Magnitude of Higher Education System in India

  P Sankari, P R Shini

  104-112

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• Attribute towards Agricultural Product in Coimbatore

  S Sowmya

  113-117

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• Segmenting Online Shoppers: A Study on Consumers Perception towards Purchase of Clothing from Online with Reference to Chennai

  V Vinu Chakravarthi, G Veeramani

  118-127

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• A Comparative Study of Selected Organized Apparel Retail Stores in Tiruchirappalli City

  A Aldrinsridhar, P Subburethinabharathi

  128-136

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• An Analysis of Social Charactertics of Women Entrepreneurs in Coimbatore City

  V Pushpalatha

  137-142

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• Risk, Redemption and Investor Awareness: An Empirical Investigation among Tiruchirappalli Mutual Fund Investors using Fuzzy AHP Approach

  N Sathyapriya, G Rabiajahanifarzana

  143-151

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• A Study on Distribution Channel of Aachi Products at Aachi Group

  N Thangavel

  152-161

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• Brand Extensions: Factors Influencing Consumer Decision Making

  S Swapna

  162-172

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• An Overview of Strategies in Marketing

  V Revathi, D Harris Kumar

  173-188

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• An Overview of Remedial Education Provided by the Eduction Institutions

  Y Prasanna

  189-197

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• Perception of Star Hotels with Reference to Nilgiris District

  M Umamaheswari

  198-205

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• Career Decision Self Efficacy of Higher Education Management and Business Students in Tamil Nadu

  R Sivakumar, G Alex Rajesh

  206-214

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• Indian Luxury Car Market

  V Maria Kanagarajan, D Ramkumar

  215-221

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• A Study on Role of Supply Chain Management in Digitalized Business Era

  M Razooludeen, E.V. Rigin

  222-232

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• A Study on Service Quality in Life Insurance Business in Rural Areas

  M Sivakumar, R. Menka

  233-243

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• Factors Influencing the Consumer Attitude towards Online Shopping in Madurai City

  V. Vasanthamalar, V. Kamarasan

  244-248

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• A Study on Impact of Education on Consumer Behaviour towards Instant Cooking Food Products in Madurai District

  S. Kumari Selvi, A. Sivakumar

  249-254

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• Insurance Sectors in Indian Economy

  M Abbas Malik, S. Santhana Jeyalakshmi, C. Shalini

  255-262

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