Vol 5 No 2 (2017)

Article

• Ethics in Administartion in “Silappathigaram”:A Contemporary Prespectives from Classical Literature

  C Swaminathan

  1-6

  • PDF

  Abstract views: 391, PDF downloads: 0
• A Study on Motivational Practices For Inducing Employees’ Innovation

  Vaneeta Aggarwal, K Balaji

  7-14

  • PDF

  Abstract views: 297, PDF downloads: 0
• Review of Literature on Dividend Determinants in Banking Sector

  R Ananthi, R Geethalakshmi

  15-27

  • PDF

  Abstract views: 351, PDF downloads: 0
• Economic Order Quantity (EOQ) Model When the Demand is Price and Time Sensitive using Preservation Techniques

  H S Shukla, M A Siddiqui, R P Tripathi

  28-35

  • PDF

  Abstract views: 445, PDF downloads: 0
• A Study on Consumer Behaviour towards Website Factors in Online Shopping

  M Vidya, K Dhevan

  36-42

  • PDF

  Abstract views: 367, PDF downloads: 0
• Factors for Entrepreneurial Start-Up among Women in Tamil Nadu

  S Gnanasaranya

  43-49

  • PDF

  Abstract views: 413, PDF downloads: 0
• How Service Quality Dimensions are Influencing Rural Consumers’ Satisfaction Level towards Mobile Services in West Bengal?

  Debarun Chakraborty

  50-61

  • PDF

  Abstract views: 347, PDF downloads: 0
• Emotional Intelligence and its Impact on Job Performance

  A Vanitha

  62-69

  • PDF

  Abstract views: 317, PDF downloads: 0
• A Study on Customer Satisfaction Analysis of Sales and Service at Royal Enfield, Chennai

  M Vinoth, K Mohamad Jasim, K Santhana Lakshmi

  70-78

  • PDF

  Abstract views: 422, PDF downloads: 0
• A Study on Organizational Culture and Employee Morale with Special Reference to Selected Private Sector Companies in Ranipet

  R Dharmaraj, M Venda

  79-87

  • PDF

  Abstract views: 437, PDF downloads: 0
• A Study on Employee Job Satisfaction at Covenant Consultants

  N Padmavathy

  88-94

  • PDF

  Abstract views: 304, PDF downloads: 0
• A Study on the Association between Advertisement and Brand Loyalty for Home Appliances in Madurai

  S Saravana Kumar, N Rajasekar

  95-103

  • PDF

  Abstract views: 344, PDF downloads: 0
• Growth and Magnitude of Higher Education System in India

  P Sankari, P R Shini

  104-112

  • PDF

  Abstract views: 399, PDF downloads: 0
• Attribute towards Agricultural Product in Coimbatore

  S Sowmya

  113-117

  • PDF

  Abstract views: 328, PDF downloads: 0
• Segmenting Online Shoppers: A Study on Consumers Perception towards Purchase of Clothing from Online with Reference to Chennai

  V Vinu Chakravarthi, G Veeramani

  118-127

  • PDF

  Abstract views: 369, PDF downloads: 0
• A Comparative Study of Selected Organized Apparel Retail Stores in Tiruchirappalli City

  A Aldrinsridhar, P Subburethinabharathi

  128-136

  • PDF

  Abstract views: 368, PDF downloads: 0
• An Analysis of Social Charactertics of Women Entrepreneurs in Coimbatore City

  V Pushpalatha

  137-142

  • PDF

  Abstract views: 438, PDF downloads: 0
• Risk, Redemption and Investor Awareness: An Empirical Investigation among Tiruchirappalli Mutual Fund Investors using Fuzzy AHP Approach

  N Sathyapriya, G Rabiajahanifarzana

  143-151

  • PDF

  Abstract views: 290, PDF downloads: 0
• A Study on Distribution Channel of Aachi Products at Aachi Group

  N Thangavel

  152-161

  • PDF

  Abstract views: 549, PDF downloads: 0
• Brand Extensions: Factors Influencing Consumer Decision Making

  S Swapna

  162-172

  • PDF

  Abstract views: 347, PDF downloads: 0
• An Overview of Strategies in Marketing

  V Revathi, D Harris Kumar

  173-188

  • PDF

  Abstract views: 354, PDF downloads: 0
• An Overview of Remedial Education Provided by the Eduction Institutions

  Y Prasanna

  189-197

  • PDF

  Abstract views: 348, PDF downloads: 0
• Perception of Star Hotels with Reference to Nilgiris District

  M Umamaheswari

  198-205

  • PDF

  Abstract views: 326, PDF downloads: 0
• Career Decision Self Efficacy of Higher Education Management and Business Students in Tamil Nadu

  R Sivakumar, G Alex Rajesh

  206-214

  • PDF

  Abstract views: 366, PDF downloads: 0
• Indian Luxury Car Market

  V Maria Kanagarajan, D Ramkumar

  215-221

  • PDF

  Abstract views: 353, PDF downloads: 0
• A Study on Role of Supply Chain Management in Digitalized Business Era

  M Razooludeen, E.V. Rigin

  222-232

  • PDF

  Abstract views: 285, PDF downloads: 0
• A Study on Service Quality in Life Insurance Business in Rural Areas

  M Sivakumar, R. Menka

  233-243

  • PDF

  Abstract views: 295, PDF downloads: 0
• Factors Influencing the Consumer Attitude towards Online Shopping in Madurai City

  V. Vasanthamalar, V. Kamarasan

  244-248

  • PDF

  Abstract views: 291, PDF downloads: 0
• A Study on Impact of Education on Consumer Behaviour towards Instant Cooking Food Products in Madurai District

  S. Kumari Selvi, A. Sivakumar

  249-254

  • PDF

  Abstract views: 242, PDF downloads: 0
• Insurance Sectors in Indian Economy

  M Abbas Malik, S. Santhana Jeyalakshmi, C. Shalini

  255-262

  • PDF

  Abstract views: 316, PDF downloads: 0