Cold Chain Management and E-commerce Logistics Challenges in Palakkad and Coimbatore

Abstract

Cold chain management and e-commerce logistics play a crucial role in ensuring the efficient movement of temperature-sensitive goods and fast-moving consumer products. This study examines cold chain management practices in food and beverage logistics in Palakkad and analyzes the logistics challenges faced in e-commerce distribution in Coimbatore and Palakkad. The research focuses on transportation efficiency, storage facilities, temperature control systems, last-mile delivery issues, infrastructure constraints, and supply chain coordination. Primary data were collected through structured questionnaires from logistics operators, warehouse managers, and delivery personnel, supported by secondary data from industry reports and journals. The study identifies key challenges such as inadequate cold storage infrastructure, high operational costs, traffic congestion, delivery delays, and technological limitations in tracking systems. The findings highlight the need for improved infrastructure, digital integration, and better coordination among supply chain stakeholders. The study concludes that strengthening cold chain systems and addressing e-commerce distribution challenges will enhance operational efficiency, reduce product losses, and improve customer satisfaction in both regions.