Generative AI and Visual Creativity: An Analysis of AI-Assisted Digital Artworks on Social Media

Abstract

In the realm of social media, generative Artificial Intelligence (AI) tools have reached the pinnacle of achievement and further development, revolutionizing the modern digital creative world. By examining how content producers and digital artists use AI-driven technology to create visual elements and additional artworks, this study investigates the effects of generative AI tools, particularly on visual creativity. The study is to investigate the evolving link between human creativity and machine-generated outputs in digital arts through the use of a qualitative content analysis approach. Twenty digital artworks and social media posts made using AI-based tools like Midjourney and Instagram AI filters were chosen for the study through judgmental sampling from digital sites like Instagram, Behance, and ArtStation. Using a structured coding methodology, the text was methodically analyzed with an emphasis on creative goals, technological indicators, and visual artistry. This method made it possible to recognize recurring themes and patterns in AI-assisted artistic creations. The results reveal the creation of a unique “AI aesthetic,” marked by recurring visual trends like glitch effects, hyperrealism, and surrealism, indicating an increasing standardization in AI-generated graphics. The study also emphasizes the importance of human-machine collaboration, in which artists use manual edits, suggestions, and their own artistic intent to direct AI results. The study also looks at how these activities affect how people view art, creativity, and authorship in the digital age. This work advances knowledge of digital creativity and the redefining of artistic expression in contemporary media contexts by offering insights into the cultural and creative consequences of generative AI.