Customer Satisfaction on Information Technology Products in Banks

Abstract

The enhanced role of the banking sector in the Indian economy, the increasing level of deregulation and increasing levels of competition have facilitated globalization of the Indian banking system and placed numerous demands on banks. Operating in the demanding environment has exposed banks to various challenges. The last decade has witnessed major changes in the financial sector, new banks, new financial institutions, new windows, new opportunities and new challenges. While deregulation has opened new ways to generate revenues, it also entailed greater competition and greater risks. Demand for new products, made banks to make rapid changes in their processes and operations to remain competitive in the globalized era.