Indian Knowledge System and Empowering Craftsmanship: Government Support for Livelihood of Village Doll Making Artisans

  • G. Manimuthu Head of the Department, Department of Commerce (SF), Mannar Thirumalai Naicker College, Madurai, Tamil Nadu, India
  • B. Maheswari Assistant Professor, Department of Commerce (SF), Mannar Thirumalai Naicker College, Madurai, Tamil Nadu, India
Keywords: Artisans, Livelihood, Central Government Schemes, Sustainable Techniques

Abstract

The Indian Knowledge System (IKS) deeply influences village doll-making, preserving cultural heritage through traditional materials, sustainable techniques, and themes from mythology, folk tales, and daily life. It empowers rural artisans—such as those in Kondapalli and Natungram—by providing sustainable livelihoods and enabling the creation of eco-friendly, handmade products that connect, to local and international markets. The Indian Knowledge System deeply influences village doll-making, transforming it from mere manufacturing into a sustainable, cultural livelihood for rural artisans. Rooted in tradition, this ancestral knowledge uses local materials, mythology, and generational skills to create unique, eco-friendly, and marketable products that support rural economies and prevent migration. The Government of India supports doll-making artisans through the PM Vishwakarma scheme, which provides training, modern toolkits, collateral-free credit, and marketing support. The Ministry of Textiles offers financial assistance to senior artisans, with registration via Common Service Centres.

Published
2026-02-25
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