Vol 13 No S1-Apr (2026)

Articles

• Customer Preferences and Satisfaction Towards Food & Beverages

  C Aveline Selshya, P Tamil Selvan

  1-6

  • PDF

  Article Views: 38 times
  PDF Downloads: 87 times
• Customer Analytics for Predicting Consumer Behavior using Business Intelligence Tools

  D Bharath, Geeta Kesavaraj

  7-17

  • PDF

  Article Views: 20 times
  PDF Downloads: 34 times
• A Study on the Social Media Engagement Strategies

  Bhuvanesh J, Felisiya M

  18-27

  • PDF

  Article Views: 19 times
  PDF Downloads: 27 times
• The Impact of Delivery Speed on E-Commerce Performance: A Comparative Study of Same-Day and Next-Day Shipping in Terms of Cost and Customer Experience

  S Mohammed Jabir

  28-41

  • PDF

  Article Views: 23 times
  PDF Downloads: 67 times
• Impact of Social Media Channels on Promotional Traffic Generation for Household Products in Chennai

  K Lakshmi Priya, M Rajapriya

  42-49

  • PDF

  Article Views: 22 times
  PDF Downloads: 24 times
• A Study on Effect of Financial Leverage on Profitability and Risk

  M Pradeep, K Kokila

  50-56

  • PDF

  Article Views: 29 times
  PDF Downloads: 24 times
• A Study on AI-Enabled Inventory Optimization and its Effect on Customer Experience

  Mohammed Arshath M

  57-62

  • PDF

  Article Views: 18 times
  PDF Downloads: 22 times
• An Empirical Study on Effectiveness of Campus Recruitment Practices in the Educational Industries, Tamil Nadu, India

  C Pradeepa, R Lumina Julie

  63-70

  • PDF

  Article Views: 16 times
  PDF Downloads: 24 times
• A Study on the Role of Artificial Intelligence Inimproving Resource Allocation

  B Sindhuja, D Kotteswaran

  71-76

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  Article Views: 12 times
  PDF Downloads: 30 times
• A Study on Contract Costing and its Financial Profitability in Security Services Companies

  S Uma Devi, R Lumina Julie

  77-84

  • PDF

  Article Views: 20 times
  PDF Downloads: 31 times
• The Role of Artificial Intelligence in Enhancing Social Media Marketing Performance and Lead Generation

  R Sankar Ganesh, D Ganesh

  85-95

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  Article Views: 17 times
  PDF Downloads: 20 times
• Digital Transformation in Logistics Operations: Impact on Supply Chain Performance

  S Raghul Metha, S Arul Krishnan

  96-103

  • PDF

  Article Views: 17 times
  PDF Downloads: 26 times
• A Study on the Effectiveness of Search Engine Marketing in Customer Relationship Management

  Jerown Tony Jerown Tony, S Raja

  104-109

  • PDF

  Article Views: 20 times
  PDF Downloads: 33 times
• A Study on Electric Vehicle Fleet Route Optimization for Last-Mile Delivery in Chennai, India Using Simulation to Minimize CO2 Emission

  V Malarvani, R Lumina Julie

  110-117

  • PDF

  Article Views: 33 times
  PDF Downloads: 31 times