Vol 4 No 1 (2016)

Article

• Entrepreneurship in Small Scale Industries in Chennai – A Contemporary Study

  N Mohan Raj, S Amutha

  1-9

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• A Study on Customer Satisfaction Towards Online Shopping in Tenkasi Town

  S Sundaramoorthy, A Abirami

  10-15

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• Bancassurance Models and Distribution Channels – An Overview

  S Ganesan, M Eswari

  16-26

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• "Problems and Issues of Credit Card Users” (A Study with Special Reference to Kanchipuram Town)

  S Vijayan, J Ezhilarasi

  27-31

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• An Overview of Employees’ Empowerment in Organizations

  B Yubhashini, S DhineshBabu

  32-39

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• Operational Efficiency of LVB – An Analysis

  P Ramachentrayar

  40-54

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• Children’s Preference of Fast Food in South Tamilnadu

  A Ayesha Siddiqua

  55-57

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• A Study on Brand Preference of Packaged Drinking Water in Madurai Region / Composite Madurai District

  K Deepalakshmi

  58-68

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• An Analysis on the Best P’s of Retail Marketing on Pothys Boutique for their Success in the Market and Sales

  Luminia Vinodhini Chandru

  69-73

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• Digital India: “A Program to Transform India into a Digitally Empowered Society and Knowledge Economy”

  C Chelladurai, R Pemsankar

  74-79

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• Venture Capital Investment is a Way for Innovative Economic Development- A Study

  S Rajendran, Thakkar Kripa Chandrakant Nirmala

  80-87

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• A Study on Emerging Trends in Indian Automobile Industry and its Customers Satisfaction

  R Menaka, K Ashath

  88-96

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• Performance of Public and Private Life Insurance Companies in India: A Comparative Study

  R Sukithar

  97-99

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• A Study of Perception of Ergonomic Environment in Match Industry in Virudhunagar District

  M Ketharaj, R Sennakrishnammal

  100-109

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