A Glimpse into the Basic Business Aspects of Life Insurance Companies in India

  • A Maimuna Begam Lecturer in BBA, Alagappa Government Arts College, Karaikudi
  • V Bala Subramanian Associate Professor in Commerce (Retd), Alagappa Government Arts College, Karaikudi

Abstract

Life insurance is a professional service which is characterized by high involvement of consumers, due to the importance of tailoring to specific needs, variability of products available, complexity involved in the policies and processes and ultimately the need to involve the consumer in every aspect of the transaction. Life insurance has, in recent times ceased to be only a ‘protection’ of ‘legacy’ for the family. But it has turned into an important investment outlet. In this context, this paper makes an attempt to make a glimpse in to the basic business aspects of the insurance companies in India

Published
2016-04-27
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