The Study on Consumer Preference towards Various Brand of Shampoo is Confined in Trichy

  • V David Raj Head & Assistant Professor in Commerce, Sacred Heart College of Arts and Science, Dindigul

Abstract

A standard model of consumer buyer behavior can be somewhat problematic. While the inputs and the outputs of consumer purchase decision-making can be readily identified and measured, the intangible element which concerns buyer characteristics and choice determinants is often more closure. At best, it can be an imperfect science, but some simple models have been created to assist marketers in gaining a deeper understanding of consumers in order that their custom can be both acquired and retained.

Consumers means any person who buys any goods for a consideration which has been paid or promised or partly paid and partly promised or under any system of deferred payment and includes any user of such goods, but does not includes a person who obtains such goods for resale of for any commercial purpose.

Published
2016-04-27
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